Overview
來自法國的 Club Med 是全球最大的度假連鎖集團,在全球各地擁有 70 多座度假村,全都座落於風景最優美的地點,適合家人、朋友的旅行,滿足一切您對假期的想像!Club Med 每季都會寄 Brochure 給會員,視覺概念以「雜誌」活潑的排版來呈現,進而讓消費者被優惠吸引。
信封正面的視覺是暗色系的icon,當消費者翻向信封背面要開啟時,尤如將 Icon 點亮(背面的 Icon 是亮色系的)。
Club Med, a global resort chain from France, operates over 70 resorts around the world, all located in the most picturesque destinations, perfect for family and friends' vacations. Each season, Club Med sends a brochure to its members, with a visual concept designed to resemble a lively magazine layout to capture the consumers' attention and entice them with special offers.
The front of the envelope features dark-colored icons, and when consumers flip the envelope to open it, it reveals the icons in bright colors, creating a dynamic, engaging effect.
Works
Catalogue Design
Client
Club Med
Period
Mar 2016











